DARLING BREW: BEER GRAIN CRISPS
PACKAGING DEVELOPMENT: Spent Grain Crisps Product Revival
Darling Brew Beer Grain Crisps officially landed early in 2022, and should have shimmied onto a shop shelf near you by now. These tasty little inventions are perfect for pairing with #DBbeers, good times, and happy vibes! Crafted from spent grain and seasoned to perfection, it's tasty, full of B-vitamins and a fantastic way to cut down on food waste. In fact, the same hops harvest now yields two products - DB beer AND crisps.
We were super excited when we were tasked with reviving this highly praised by-product of the DB operations to give it the visual punch it needed to step into the retail limelight. It was the packaging design brief from heaven! We are also happy to say that, since the launch, it has become a top seller for Darling Brew, with the crisps now featuring in multiple new stores. This includes all the Kruger Park Group outlets, which is a wonderful way to promote the brand to new consumers while strengthening DB's conservation ethos. Much YAY!
CREDIT: Product Photography & Packshots by Kian Eriksen & Jacqui van Staden
- Tags :
- Art Direction