SOME FACTS ABOUT THE HISTORY OF PINK:


☞ The colour pink was recognized as a concept in 800 B.C. in Homer’s Odyssey.

☞ The term was coined in the 17th century by a Greek botanist for the ruffled edges of carnations (flowers called pinks, members of the genus Dianthus)

☞ Madame de Pompadour, one of Louis XV’s lovers, liked the hue so much that the Sèvres porcelain company created and named a specific pink shade for her.

☞ The colour fuchsia was first introduced as the colour of a new aniline dye called fuchsine, patented in 1859 by the French chemist François-Emmanuel Verguin. The dye was renamed magenta later in the same year, to celebrate a victory of the French army at the Battle of Magenta on June 4, 1859, near the Italian city of that name.

☞ In the mid-18th century, pink was a fashionable colour among aristocrats symbolising class and luxury.

☞ In the mid-20th century, men started to wear darker colours to reflect their World War II service. Bright and pastel colours like pink were rebranded as feminine as part of a post-war effort to remove women from the workforce and re-establish their traditional homemaker roles.

☞ Former first lady Mamie Eisenhower loved the colour pink and had pink decor throughout the White House. When Mamie Eisenhower wore a pink dress as her inaugural gown at the US presidential inauguration of Dwight D. Eisenhower in 1953, it was thought to have been a key turning point in the association of pink as a ‘girl’s colour’. However, Mamie's strong liking of pink led to the public association of pink being a colour that "ladylike women wear."

☞ Elvis Presley had a pink 1955 Cadillac.

☞ The colour name cerise has been in use for this colour since 1993 by Crayola.

☞ Since the 1990s, pink has become more gender-neutral in Western culture.

John Wayne - man not afraid of a pink shirt. Silver Screen Collection Getty Images © Studio portrait, against light blue background circa 1970.

Happiness Guarantee

Free Shipping for any product and it's world wide

Happiness Guarantee

Free Shipping for any product and it's world wide

Happiness Guarantee

Free Shipping for any product and it's world wide

Happiness Guarantee

Free Shipping for any product and it's world wide

CHECK OUT THE JTG BLOG

Meet the Team: Tara Bakkes

May, 23 , 22 Jumpin' the Gun Lead Designer

Meet the Team: Keagan Clack

Feb, 23 , 22 Jumpin' the Gun Creative Director

JTG 2022 Instagram Size Guide

Jan, 31 , 22 Jumpin' the Gun: Instagram Size Guide 2022

JTG Marketing Dictionary

Jan, 01 , 22 A glossary of our favourite Brand Development, Digital Marketing, and E-Commerce Buzz Words which we update regularly!
translation missing: en.general.search.loading